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Reddit lead generation

Buying-intent leads, pulled from real conversations.

Every day, your buyers post 'has anyone used X?' in a subreddit you're not watching. We watch. We reply. We hand you a weekly sheet of qualified conversations your AEs can walk into warm.

What you get

Deliverables, monthly.

  • 20+ subreddits monitored for buying-intent signals daily
  • 30–50 seed comments/month with soft, on-narrative product mentions
  • Warm DM outreach to qualified prospects, with your team CC'd
  • Weekly lead sheet: username, sub, quote, suggested reply, priority
  • Slack integration so hot leads hit your channel in under an hour
How it works

The operating model.

01
Intent map

We define the exact phrases that signal a buyer for your category — usually 40–80 patterns.

02
Daily monitoring

Operators comb your target subs every business day. Nothing automated, nothing missed.

03
Response

We reply publicly when appropriate, DM when it isn't, and always disclose per Reddit rules.

04
Handoff

Weekly Monday sheet ranked by fit + urgency. Your AEs take it from there — or we can.

Representative result
182
Sales-qualified leads sourced in one quarter for a Series A dev tools client.
FAQ

Common questions.

Isn't cold DMing spammy?

It is if you do it wrong. We only DM after a public exchange, and we disclose the relationship.

Do we own the accounts?

You own your official brand account. Operator accounts stay with us — that's the karma investment.

Sample

What lands in your Slack every Monday.

A ranked lead sheet — not a report. Each row is a real person, in a real thread, asking a question your product answers.

User
Sub
Quote
Fit
Status
u/margin_calls
r/fintech
"Anyone actually happy with their treasury software? Ours is a nightmare."
96
Hot
u/ops_kate
r/CFO
"Looking for recs on a tool that handles multi-entity AP. Not Ramp."
91
Hot
u/devxpaul
r/SaaS
"We hit the limits of our billing tool at $8M ARR. What did you switch to?"
84
Warm
u/hannah_fin
r/smallbusiness
"Is there a Xero alternative that doesn't feel like 2012?"
72
Warm

Illustrative example. Real sheets include a suggested reply and a link to the thread.

Next step

Ready to run Reddit like a channel?

30-minute intro call with a partner. If we're not the fit, we'll tell you in the first five minutes.

We take on 3 new engagements per quarter. Serious teams only — minimum $5k/mo.