Guide

The Reddit marketing guide.

2026 edition · 12 min read

The cornerstone guide we hand to every new client's growth team on kickoff day. Long. Opinionated. Written by operators, not SEO agencies.

Table of contents
01
Why Reddit in 2026

Google's Reddit deal, the ChatGPT citation flywheel, and why trust score matters more than reach.

02
The 9:1 rule, decoded

The self-promo ratio every sub enforces — and the four things that count as 'the 1'.

03
Choosing subreddits

Buying-intent density, moderation posture, velocity, and the map we use to pick 15–25 subs per client.

04
Account strategy

Aged operators, real karma, one voice per persona, and the operational hygiene that keeps you unbanned.

05
Engineering a rankable post

Title patterns Google loves, structure ChatGPT cites, and the length-to-signal ratio that wins in 2026.

06
Seed comments that convert

Where to comment, what to say, and how to hand qualified leads to your AEs by Monday.

07
Founder AMAs

How to run one that gets pinned by the mods and generates SQLs for six months after.

08
Attribution

Thread-level tracking, LinkedIn cross-signals, and the report we ship every 30 days.

The full 32-page PDF
The 2026 Reddit Growth Report

Every chapter above, plus real screenshots, subreddit maps, and templates — bound as a proper report.

Get the report →
Next step

Ready to run Reddit like a channel?

30-minute intro call with a partner. If we're not the fit, we'll tell you in the first five minutes.

We take on 3 new engagements per quarter. Serious teams only — minimum $5k/mo.