How a campaign works

One keyword. One Reddit post. Six months of compounding revenue.

Most agencies show you a strategy deck. We'll show you exactly how a single post moves from keyword research to a #1 Google result to a cited ChatGPT answer to attributed pipeline.

01
Pick the keyword

We start with a query your buyers already type — one where Reddit is already trusted more than your marketing site. Usually a comparison, a 'best', or a pain-point question with a $10+ CPC.

Detail

Example: 'best treasury management software for startups'

02
Seed the Reddit post

An operator with real karma posts a genuinely useful thread in the right sub. Not corporate. Not thin. Written to earn upvotes on day one and stay useful for two years.

Detail

Example sub: r/fintech · 340k members · high mod trust

03
Rank #1 on Google

Reddit's domain authority does the heavy lifting. A well-formed post on a high-CTR query typically ranks in the top 3 within 30–60 days, and often holds #1 for a year+.

Detail

Median time to page 1: 38 days across our last 27 posts

04
Get cited by ChatGPT & Perplexity

AI answer engines pull heavily from Reddit — 68% of ChatGPT citations for buying queries come from Reddit threads. When your post is the top result, it becomes the AI's source of truth.

Detail

Cited in: ChatGPT · Claude · Perplexity · Gemini · Google AI Overviews

05
Warm inbound converts

Prospects arrive from Google, ChatGPT, and Reddit itself — already educated, already comparing you against competitors, already halfway sold. Your close rate goes up, not just your traffic.

Detail

Typical: 3–5× higher demo-to-close vs. paid social

06
Revenue, with receipts

We attribute pipeline by source down to the thread. Last quarter for one Series B client: $47.5k from ChatGPT-referred conversations, $41k from direct Reddit clicks — $88k on one post.

Detail

Attribution: UTM + self-reported + first-touch analytics

Google SERP #1 for 'BlackLine vs FloQast vs Workiva' — client blog and r/finlens post
Step 03 — Rank #1 on Google
'BlackLine vs FloQast vs Workiva'

Client (Finlens) on page one of a high-intent comparison query — AI Overview citation, blog, and a supporting r/finlens Reddit post, back to back.

Google AI Overview citing client content for 'best FloQast alternative'
Step 04 — Cited by AI answers
'Best FloQast alternative'

Client named directly inside Google's AI Overview, with a Reddit thread among the cited sources — the GEO play we run on every engagement.

Google SERP for 'best Karbon alternatives' — an r/finlens Reddit post ranking under Gartner
Step 03 — Reddit outranks the incumbents
'Best Karbon alternatives'

An r/finlens Reddit post ranking directly under Gartner for a category query, plus the client's own AI Overview citation above it.

Reddit mod insights for r/AITestingtooldrizz — 208K views and 497 members in 30 days
Step 06 — Compound reach
208K views · 30 days

r/AITestingtooldrizz — a community we built and run for client Drizz. 497 members and 149 posts compounding, long after each thread ships.

Attribution receipts

Last quarter, one post attributed $88k in revenue.

From ChatGPT / Perplexity
$47,500

Prospects who cited AI as their discovery path in the demo call. Median time on Reddit thread before AI query: 0 — they never touched Reddit directly.

From direct Reddit + Google
$41,000

Prospects who came from the Reddit thread directly or via Google's SERP link to it. Multi-touch, tracked via UTM and self-report.

Next step

Want us to run this playbook for you?

We take on 3 new engagements per quarter. Book a 30-minute intro and we'll show you the exact keywords we'd target for your ICP.

We take on 3 new engagements per quarter. Serious teams only — minimum $5k/mo.