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Reddit PR & community

A comms team for the platform your PR firm doesn't understand.

Reddit doesn't move on press releases. It moves on trust — with mods, with power users, with the sub itself. We've spent years building those relationships so your launches, AMAs, and crisis responses land instead of backfire.

What you get

Deliverables, monthly.

  • Founder AMA planning, prep, and live-day moderation
  • Mod relationship building across 10+ target subreddits
  • Product launch campaigns coordinated across posts, comments, and DMs
  • Crisis response playbook — on retainer, ready before you need it
  • Quarterly narrative planning with your PR and marketing leads
How it works

The operating model.

01
Relationships

We open lines with the mods of your target subs — not to buy favor, to earn trust.

02
AMAs

Question seeding, prep docs, live-day moderation, and post-mortem reporting.

03
Launches

Coordinated multi-sub campaigns timed to your product moments.

04
Crisis

24-hour SLA on brand-safety issues, plus a documented playbook your team can act on.

Representative result
38×
ROAS on a coordinated DTC launch across four target subs, week-of-launch attribution.
FAQ

Common questions.

Do you guarantee an AMA gets front-paged?

No. Anyone who guarantees that is lying. We do guarantee prep, moderation, and follow-through.

What about brigading?

We don't do it, we don't allow clients to do it, and we'll walk from an engagement that asks.

Next step

Ready to run Reddit like a channel?

30-minute intro call with a partner. If we're not the fit, we'll tell you in the first five minutes.

We take on 3 new engagements per quarter. Serious teams only — minimum $5k/mo.