Free tool
Reddit ad cost calculator.
Enter a monthly budget to see an estimated impression and click range, using typical 2026 Reddit Ads CPM benchmarks. Reddit's auction model means your actual numbers will vary with targeting and competition — see the full cost breakdown.
83,333–250,000
Est. impressions
333–1,000
Est. clicks
$1.00–$3.00
Effective CPC
Based on a CPM range of $4–$12 and a ~0.4% CTR assumption commonly reported for Reddit display/video ads. Your actual cost depends heavily on targeting specificity, creative quality, and competition in your vertical — treat this as a planning range, not a quote.
Next step
Paid ads not converting the way you need?
We run organic Reddit growth — SEO, lead gen, and PR — for funded SaaS, fintech, and DTC brands. Book a call to see if it's a fit.
We take on 3 new engagements per quarter. Serious teams only — minimum $5k/mo.