A Reddit marketing strategy that survives contact with the mods.
Most Reddit playbooks online are copy-paste tactics. This is the working strategy we run for retainer clients — four pillars, one operating rhythm.
Not every sub is a buyer sub. We map your ICP to 15–25 target communities using velocity, moderation posture, and buying-intent density — not just member count.
One primary POV per quarter. Every thread, comment, and DM ladders into it, so buyers see a consistent story across five subs at once.
4–6 engineered posts per month, 30–50 seed comments per week, weekly mod check-ins. Reddit rewards showing up, not showing off.
Pipeline traced by thread, not by UTM. We attribute conversations to threads, threads to subs, and subs to revenue.
Weekly, monthly, quarterly.
Ready to run Reddit like a channel?
30-minute intro call with a partner. If we're not the fit, we'll tell you in the first five minutes.
We take on 3 new engagements per quarter. Serious teams only — minimum $5k/mo.