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A Reddit marketing strategy that survives contact with the mods.

Most Reddit playbooks online are copy-paste tactics. This is the working strategy we run for retainer clients — four pillars, one operating rhythm.

01
Subreddit selection

Not every sub is a buyer sub. We map your ICP to 15–25 target communities using velocity, moderation posture, and buying-intent density — not just member count.

02
Narrative design

One primary POV per quarter. Every thread, comment, and DM ladders into it, so buyers see a consistent story across five subs at once.

03
Cadence & consistency

4–6 engineered posts per month, 30–50 seed comments per week, weekly mod check-ins. Reddit rewards showing up, not showing off.

04
Attribution

Pipeline traced by thread, not by UTM. We attribute conversations to threads, threads to subs, and subs to revenue.

The operating rhythm

Weekly, monthly, quarterly.

Weekly
Lead sheet delivered Monday. 1 ranked post shipped, 8–12 seed comments live, mod DMs answered inside 24h.
Monthly
Attribution report: rankings, impressions, referral traffic, SQLs by thread. 30-min review with your growth lead.
Quarterly
Strategy reset with a senior partner. Reprioritize subs, retire underperforming narratives, greenlight the next quarter's POV.
Next step

Ready to run Reddit like a channel?

30-minute intro call with a partner. If we're not the fit, we'll tell you in the first five minutes.

We take on 3 new engagements per quarter. Serious teams only — minimum $5k/mo.