A DTC launch that hit 38× ROAS across four target subs.
Coordinated a founder-led launch across niche hobbyist subs. Zero paid amplification.
Illustrative composite reflecting the kind of outcome and reporting cadence we run — not yet tied to individually audited client sign-off.
The challenge
The team was launching a $180 SKU into a category dominated by three big-brand competitors. Ad channels were saturated, influencer costs were absurd, and their founder story was their strongest asset.
Our approach
- 01Six weeks of relationship-building with mods and power users in four target subs.
- 02Founder wrote a first-person build story we edited for the sub's tone.
- 03Comment strategy prepped 40+ FAQ-style responses to expected pushback.
- 04Launch day: coordinated posts within a 4-hour window, staffed for live Q&A.
The results
Posts hit the front page of all four target subs. First-week revenue was 38× the campaign cost. Two of the posts still drive residual traffic 14 months later.
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