Vertical

Reddit for DTC brands.

General shopping subs are lower-intent than founders assume. The niche hobbyist and category subs where your exact buyer already hangs out are where DTC launches actually convert.

Why DTC specifically

A founder story does what an ad budget can't.

Reddit rewards a real build story from a real founder more than any polished ad creative. One of our DTC launches hit 38× week-one ROAS across four target subs with zero paid spend. Read that case study →

The mistake most DTC teams make is treating Reddit like another distribution channel for their existing ad creative. It isn't. The subreddit's tone has to shape the post — not the other way around.

What we build for DTC clients
Category-sub relationship building

Weeks of mod and power-user relationship-building in the 3-4 subs where your buyer actually lives, before launch day.

Founder-voice launch posts

A first-person build story edited for each sub's specific tone — never a repurposed ad.

Coordinated launch-day execution

Posts staffed for live Q&A within a tight launch window, with FAQ responses prepped in advance.

Next step

Ready to run Reddit like a channel?

30-minute intro call with a partner. If we're not the fit, we'll tell you in the first five minutes.

We take on 3 new engagements per quarter. Serious teams only — minimum $5k/mo.