Vertical

Reddit for B2B.

Every B2B category — from procurement software to industrial equipment — has a practitioner sub where the real evaluation happens, off the record and off your landing page.

Why B2B specifically

B2B sales cycles reward the channel that compounds.

A 90-day B2B sales cycle means a buyer researches for weeks before they ever fill out a form. LinkedIn ads catch them once. A well-ranked Reddit thread catches every buyer who searches that comparison for the next two years.

B2B categories are also narrower than consumer ones — which means the relevant subreddit is smaller, more skeptical, and far more valuable per qualified reader than a broad awareness channel.

What we build for B2B clients
Practitioner-sub mapping

We find the 10-20 subs where your actual buyers — not marketers — discuss the job your product does.

Comparison-thread ownership

Engineered posts built to become the reference answer for '{category} tools' and '{competitor} alternative' searches.

Sales-aligned lead handoff

Buying-intent conversations routed to your AEs weekly — not vanity engagement metrics.

Next step

Ready to run Reddit like a channel?

30-minute intro call with a partner. If we're not the fit, we'll tell you in the first five minutes.

We take on 3 new engagements per quarter. Serious teams only — minimum $5k/mo.