Subreddit map
Best subreddits for crypto startups.
High-volume but noisy — needs tighter targeting than most verticals to avoid speculative/hype traffic that doesn't convert to B2B pipeline.
r/CryptoCurrency
8.9M members · very high activity
Moderation
Huge reach, needs a very sharp non-shill angle.
Buying-intent signal
weak — brand/awareness only
How we've used it
Awareness only — filter hard for genuine B2B relevance.
r/defi
230K members · high activity
Moderation
Practitioner-heavy, skeptical of marketing tone.
Buying-intent signal
moderate
How we've used it
Infra/tooling angle performs better than token-adjacent pitches.
Other verticals
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